Only 5% of time on the Internet is spent keyword searching. 95% is spent viewing content. This makes content targeted advertising an extremely effective investment. AdMetrica makes your content campaigns work: it gets your ads seen and dramatically increases clicks and conversions.

(Business 2.0 August 2007)

AdMetrica is a new frontier for Content Targeted Advertising.

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In 2004, Google introduced content targeted advertising on its AdWords network.

The keyword selection strategy for content targeted advertising is completely different than that for search based campaigns. There are countless companies that offer fee-based services for fine-tuning ads and Web site landing pages for search engine marketing. However, optimizing content targeted advertising is comparatively unexplored territory. Until now.

Enter AdMetrica.

AdMetrica has developed a patent pending algorithm that provides keyword list optimization specifically for content targeted advertising campaigns. AdMetrica will deliver more clicks and conversions for your advertising dollars. With AdMetrica, you will benefit from the ability to easily expand your keyword list and see results soon after optimization. Clickthroughs become more cost effective, which provides you with a better return on your campaign investment.

What is the difference between search based advertising and content targeted advertising?

With search based advertising, your ad only appears on the search page. When a user types in a particular keyword in the search engine, the advertisement shows up, along with the search results. For example, with Google AdWords search based advertising, advertisers compete for space in the Google search window. When a user searches for a specific keyword term, advertisers vie to have their related ad displayed in the advertising space within the results.

With content targeted advertising, advertisers bid on keywords and pay for placement on a publisher's Web site (such as an online magazine or an information site). In a Google content targeted campaign, the advertiser specifies a set of keywords – or an Ad Group in Google lingo – that often comprises hundreds or thousands of keywords. The entire Ad Group is used in aggregate in a Google ad placement engine to determine which ads are shown on each publisher's page. (The details of how this placement is actually determined are a bit of a enigma – with the answer known only to Google.)