Q. What is content targeted advertising?

A. It is a type of online advertising where advertisements are placed on Web sites with subject matter similar to that of the product or service in the advertisement. Advertisers identify the subject of their ad by submitting a keywords list that is matched with the site content.

Q. What is the difference between search based advertising and content targeted advertising?

A. With search based advertising, your ad only appears on the search page. When a user types in a particular keyword in the search engine, the advertisement shows up, along with the search results. For example, with Google AdWords search based advertising, advertisers compete for space in the Google search window. When a user searches for a specific keyword term, advertisers vie to have their related ad displayed in the advertising space within the results.

With content targeted advertising, advertisers bid on keywords and pay for placement on a publisher's Web site (such as an online magazine or an information site). In a Google content targeted campaign, the advertiser specifies a set of keywords – or an Ad Group in Google lingo – that often comprises hundreds or thousands of keywords. The entire Ad Group is used in aggregate in a Google ad placement engine to determine which ads are shown on each publisher's page. (The details of how this placement is actually determined are a bit of an enigma - with the answer known only to Google.)

Q. How do I generate and optimize keywords?

A. The number of possible combinations from any keywords list is huge. Choosing a good set without optimization help is nearly impossible. Your AdMetrica Account Manager can help you select the best keyword group (up to 4,000 keywords) for maximum optimization of your content targeted advertising campaign.

Q. Is the traffic from content targeted advertising as good as traffic from search advertising? Aren't users who arrive via content less likely to be actual buyers, because they weren't actively searching?

A. Our data has shown that users from the content network behave almost identical to those from search. These people are actively reading related content on the Web and are actually more likely to be interested in your product/service offering. Read our White Paper to learn more.

Q. We have tools and techniques for tuning landing pages and ad content – is this compatible with what AdMetrica can do?

A. Most certainly. AdMetrica can be used in combination with your existing campaign efforts. You can continue to access all your account information, analytics sources and fine-tune your optimization along the way.

Q. Can we continue to operate our existing campaigns?

A. Absolutely! While AdMetrica adds optimization to your account - all of your current settings remain intact. In fact, many customers find the comparison very useful.

Q. What if we use other methods for conversion tracking?

A. The AdMetrica algorithm can be used to optimize your campaign throughout several stages of the lead generation-to-sale process. If your company internally tracks stages beyond impressions and clicks, data can still be used with the AdMetrica algorithm to provide higher quality traffic through your custom process.

Q. Will my Google AdWords charges change with a new campaign?

A. In content campaigns, Google charges for clicks, but not for impressions. So with AdMetrica your costs will only change when the number of clicks increases. You will establish a desired budget cap with your AdMetrica Account Manager, so you will never pay more than you agree to.

Q. Will I still see what's going on with my account when I use AdMetrica?

A. Yes! You can still log in to your Google account at any time to view your stats and see how AdMetrica is working for you.

Q. How long does it take to begin seeing results?

A. Setting up your account can be completed as soon we receive all the needed information and feedback from you – usually within 1 to 2 days. As soon as your optimization is off and running with AdMetrica, you will start to see dramatic results – often within two weeks.

Q. What are the costs for beginning an AdMetrica trial?

A. AdMetrica takes care of the campaign design and optimization setup, so there is no additional fee to get started. Standard fees from Google AdWords still apply – you pay cost-per-click, as always.

Q. Will optimization cost me more than my existing Google AdWords campaigns?

A. Your Google costs may increase due to the additional clickthrough volumes.

Q. Can I optimize all my advertising campaigns using AdMetrica?

A. Of course! Participation is based on a per-campaign basis. AdMetrica Account Manager can work with you to create an agreement for each optimized campaign.

Q. How do I separate my search and content campaigns?

A. It's easy. You simply create a new clone of your current search campaign. Use the checkboxes to set one campaign to run search only, and the other to run content only. Then, continue your campaigns by running search and content - and viewing performance statistics from each separately.

Q. How do I set up conversion tracking?

A. On the Campaign Management tab is a link in the banner called "Conversion Tracking". If you've never tracked conversions in this account, click on "Start Tracking Conversions" and follow the steps of the set-up process. If you're already tracking conversions on some campaigns and want to track conversions on more campaign, click on "Get Conversion Page Code" from the Conversion Tracking page and follow the steps.

Q. How do I give AdMetrica access to my Google account?

A. If the UI + API link is available, access is granted in three easy steps:

• First - send us your 10-digit Google account ID
• Second - AdMetrica will request a link to your account
• Third - login to your account and approve the link

If that is not the case, there are a few more steps, but they are pretty easy too:

• We will send you an email address created for your account: admetricaforYOU@gmail.com
• You will need to login and under the My Account tab and click on "Invite Other Users"
• You will invite admetricaforYOU@gmail.com to have Administrative Access
• We will be notified of your invitation and accept it
• You will then need to login and confirm the invitation

Access to Google Analytics may also be requested during an optimization. Access to Google Analytics is granted by:

• Going to Analytics tab and clicking on the Access Manager link
• Clicking on the "Add User" link and adding admetricaforYOU@gmail.com
• Adding the new Analytics user with access by typing "View Reports Only"

Q. How will running content campaigns impact my quality score?

A. It's a favorable impact. Since clickthrough rates are generally lower for content campaigns, this is taken into account in scoring. Overall, an optimized campaign will get higher quality traffic and improved scores will reflect that. In fact, we have seen quality scores go up on optimized campaigns even after optimization has ceased. Read our White Paper to learn more.

Q. How does AdMetrica access my Google account?

A. AdMetrica can gain access to your Google account in one of three ways:

1. UI + API link
2. API link + invited user access
3. Invited user access

The first method is the easiest and the preferred method if the UI + API link is not already being used. The third method does not allow AdMetrica to have API access to your account, so there may be additional steps involved with set up. See instructions.

Q. What types of data does AdMetrica track?

A. Two types of data are tracked with the AdMetrica algorithm: Synchronous data and Asynchronous data.

With synchronous data:

• The event occurs soon after your ad is click upon. However, if a customer clicks on your ad, but no action is taken until several days afterwards, then the event does not qualify as synchronous data.
• The number of events per day must meet a minimum threshold, typically 200 per day
• The event can be tracked back through the ad click to the ad group
• The data is delivered to AdMetrica on a daily basis

With asynchronous data:

• The event can occur at any time
• No threshold is required
• The domain from which the click originated is known. For example, if the ad was showing on myspace.com when it received the click that led to the event, then myspace.com is the domain that will be tied to the event
• The data is delivered to AdMetrica, upon request only